L Oreal Paris Excellence Creme Permanent Triple Care Hair Color offers 100 percent gray coverage for all hair types even on the most stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. Protects hair three ways with a combination of ceramide pro-keratine and glycerin that results in rich radiant color and revitalized hair. No permanent hair color protects better or covers grays better (vs each leading competitor s top selling brand).