Discover 100% gray coverage in this triple protection permanent hair color. L Oreal Excellence Creme permanent hair color has a Pro-Keratine complex that protects as it colors. The color creme is enriched with Ceramides Pro-Keratine and Collagen for luxurious color that protects your hair. The new salon inspired shampoo is formulated to be used right after rinsing out your coloring mix. It delicately cleanses the scalp and hair of excess residue revealing rich radiant color.