L Oreal Paris Superior Preference Hair Color is our gold standard in permanent hair color. Superior Preference gives you rich luminous fade-defying hair color with up to 8 weeks of shine. The Color and Shine Conditioner formulated with Golden Camelina Oil Vitamin E and UV Filter helps keep first day color vibrancy and provides silky soft hair. This hair color kit in Extra Light Natural Blonde is easy to use and contains everything you need to achieve beautiful color results.