L Oreal Paris Superior Preference Permanent Hair Color is our gold standard in luminous color and shine. It is the only hair color with our unique Fade-Defying Color and Shine System that creates a rich long-lasting spectrum with luminosity shine and beautiful gray coverage. The Color and Shine Conditioner is formulated with Golden Camelina Oil Vitamin E and UV Filter keep your color vibrant for up to 8 weeks. Luminous color shines from every strand and defies fading for up to 8 beautiful weeks.