Get rich luminous hair color that lasts up to 9 weeks with L Oréal Paris Superior Preference Fade-Defying Permanent Hair Color. Suitable for all hair types this hair color provides beautiful gray coverage and is powered by a new fade-defying system for long-lasting rich tones. Our no-drip gel formula offers better hair adherence and combined with the Shine Protect Conditioner hair will be left soft and silky to the touch.