L Oreal Paris Superior Preference Permanent Hair Color 7.5A Medium Ash Blonde Experience preference is our true gold standard of beautiful color and shine. Preference s superior fade-defying color and shine system create a rich long-lasting color spectrum with luminosity shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus our color protective care supreme conditioner formulated with golden camelina oil anti-oxidant vitamin E and UV filter helps keep first-day color vibrancy and provides silky resilient hair. From root to tip color won t fade-out and turn dull or brassy.