L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color in Dark Ash Blonde provides a salon-quality hair coloring experience at home. This kit features an improved formula with a pleasant fragrance, making the coloring process enjoyable. The translucent gel hair dye ensures an even application and deep, vibrant color that resists fading. Accompanying the dye is the exclusive Care Supreme Conditioner, designed to keep your hair shiny and silky while prolonging the life of your color.

With a variety of 49 shades, including options in blonde, brown, black, and red, L'Oreal Superior Preference caters to all your hair color desires. Each shade offers a unique blend of tones and reflects light beautifully, allowing you to discover your perfect shade that showcases your individuality. Enjoy the confidence that comes with vibrant, radiant hair while using a brand that has been a trusted standard in hair color since 1973.