Color Soft Black Permanent Beautiful Color is the #1 hair color in the USA. The ammonia-free hair color delivers 100% gray coverage. Achieve rich long lasting hair color and a radiant shine at home. Revlon’s 3D Color Gel Technology delivers natural looking multi-tonal color from root to tip providing definition and boosting your hair’s dimension. Now enriched with keratin and silk amino acid Color Silk’s ammonia-free formula leaves your hair in better condition than before you ever colored it! REVLON calculation based in part on data reported by Nielsen through its Scan Track Service for the Women’s Hair Color category for the 52 weeks ending 12/26/20 for the Total U.S. market x AOC according to the Revlon custom product hierarchy. Copyright © 2021 Nielsen Consumer LLC.