Colgate Sensitive Whitening Toothpaste offers all the benefits of a whitening and sensitive toothpaste in one to start your everyday smile care routine. This sensitive teeth toothpaste contains potassium nitrate a maximum strength antisensitivity ingredient that reduces hypersensitivity in the mouth for more relief. Brushing to restore a naturally brighter smile and getting clinically-proven sensitivity relief for your sensitive teeth pain should be anything but ordinary. This Colgate whitening toothpaste works to polish away surface stains providing tooth whitening action all while leaving behind minty fresh breath. Smile brighter and protect sensitive teeth from cold heat acids and sweets with Colgate Sensitive Whitening Toothpaste. Healthy Smiles With Colgate At Colgate we make toothpaste that promotes healthy smiles. Not only because having a healthy smile is important to your overall health but because when you have a healthy smile you actually smile more – and that’s a powerful thing. Smiles are the simplest form of optimism something we need now more than ever. That’s why we’re committed to raising oral healthcare standards everywhere.