Power to the fearless. This lipstick is a cult classic for a reason. Formulated with 80% conditioning ingredients it glides on smoothly and visibly minimizes lines while giving lips a soft fuller appearance. Made with microfine pigments for lipstick shades that are rich with color lightweight in feel and truly addictive to wear. Express yourself with zero apology in all 72 iconic shades including 12 NEW shades in crème and pearl finishes.