Perfect for a summer dessert, sweet breakfast addition and more, Betty Crocker Pound Cake Mix is the easy baking solution to all your sweet treat needs. Ready to bake in minutes, this pound cake can be topped with whipped cream and berries for a classic take, or try something new with one of Betty Crocker's many baking mix recipes. Bring your family together with the perfect balance of sweet flavor and convenience.For more than a century, Betty Crocker has been a popular creator of easy, delicious recipes. Today, the Betty Crocker kitchen is still providing convenient, tasty dessert mixes, frostings, and convenient meal options and side dishes. And today, you can still find those same products you grew up with on grocery shelves.