Few can resist a fresh, fluffy muffin bursting with sweet blueberry flavor. The Betty Crocker Blueberry Muffin Mix is a quick and easy way to get a fresh batch of blueberry muffins onto your table whenever you want. All you need is water or milk, a pouch of muffin mix and some time to bake, and you'll be set to enjoy delicious blueberry muffins with the whole family.For more than a century, Betty Crocker has been a popular creator of easy, delicious recipes. Today, the Betty Crocker kitchen is still providing convenient, tasty dessert mixes, frostings, and convenient meal options and side dishes. And today, you can still find that same simple goodness â those same products you grew up with â on grocery shelves around the world.