Wheaties is the original Breakfast of Champions featuring 100% crunchy whole wheat flakes packaged in the iconic orange, collectible box. Since the first athlete graced its cover in 1934, Wheaties has highlighted hundreds of champions in their sport and in their communities. Beyond an easy way to bring inspiration to your breakfast table, each serving is a good source of fiber, contains 32g whole grain to help fuel you up (at least 48g are recommended daily), and is a good source of B vitamins to help unlock energy. Enjoy a bowl with milk as part of a quick and easy breakfast. Sprinkle some crispy cereal flakes over a yogurt cup to add some crunch. Or toss some whole wheat flakes in recipes such as banana muffins. One Wheaties cereal box offers so many tasty options! By partnering with champions who champion social issues that are bigger than sports, and amplifying their stories, Wheaties seeks to empower and inspire the next generation of champions.