Intensive Red 7.6 Permanent Hair Color provides vibrant long-lasting color that is fade-resistant and high in shine. Our formula includes double conditioning treatments with Argan Oil from Morocco to leave hair feeling soft and well-nourished while locking in luminous shine for radiant color. Our nourishing treatment with Argan Oil deeply conditions softens and seals in moisture leaving hair looking healthier. Formulated with Micro-Sphere Technology our product will leave your hair feeling softer nourished and moisturized with a healthy look.