Get to know the origin story of Cruella de Vil Disney s most iconic villain as teenage Estella in 1970 s London amidst the punk rock revolution. Determined to make a name for herself in the fashion industry at any cost Estella must embrace her wicked side and become the revenge-bent Cruella de Vil. Now it s your turn to become a fashion legend in an officially licensed design from Disney s upcoming feature film Cruella!