Dove Intensive Repair Damage Therapy Shampoo nourishes to restore and repair the appearance of damaged hair. This nourishing shampoo for damaged hair visibly repairs different degrees of damage and stops 98% of visible hair damage.* *due to breakage vs. non-conditioning shampoo. This strengthening shampoo is formulated with our Bio-Protein Care Technology for complete care that works in harmony with your hair. With every wash your hair is left nourished and damage is visibly repaired. How to use: Apply to wet hair lather and rinse. After shampooing apply the Dove intensive Repair Damage Therapy to wet hair and massage leave on for 1 minute and rinse. Suitable for daily use. This damage repair shampoo is Certified Cruelty-Free by PETA and is made in 100% recycled plastic bottles so you can feel good about switching to Dove. This hair care product is the perfect addition to your Cruelty-Free beauty collection.