What it is: Banish the ordinary and welcome the extraordinary with Kenra Permanent Color Crème. It s a high-impact dye that gives you amazing color payoff and longevity. It comes in a wide variety of reds browns blondes metallics and pastels! Choose from shades like blonde rose metallic black medium blonde and more.What it does: This permanent hair color goes inside the hair shaft to deposit color. It has a gentle formulation that leaves your hair shiny soft and manageable. Its Balancing Complex 5 formula boosts pigment uptake for even lasting results.What else you need to know: Use with Kenra Color Permanent Coloring Crème Activator (developer) which comes in various strengths (from 10-40 volume). The dye can also be used to cover even the most stubborn grays.