*Packaging may appear different due to brand manufacturer update.What it is: GPS-TECnology precisely directs colour to the optimum location in the cortex giving INFINITI incredible coverage and lasting power.What it does: Oxygen is encapsulated more efficiently and driven deep into the hair shaft while the colour is carried in reduced oil droplets ensuring greater colour penetration and rich intense colour.What else you need to know: Experience a kinder more effective colour deposit than ever before. *Important Notice*; .01 is now .0; .0 is now .00; .00 is now .003;